The Jordan brand also focuses on philanthropy with many large donations throughout the years to communities, athletes, and schools. The logo has also become one of the most recognizable logos in the athletics industry. The “ Jumpman” logo has developed and gone through different changes and can be seen on sneakers, attire, hats, socks, and other forms of wear. Peter Moore, who was in charge of the design team, came across this LIFE magazine issue and Jordan ended up replicating the same pose for the pair of Nike shoes. This photoshoot was taken before Jordan signed with Nike in 1985, with Jordan wearing his Olympic jumpsuit and New Balances doing a pose identical to the grand jeté ballet technique. The Jordan Logo, known as the " Jumpman", originated from a photoshoot done for LIFE Magazine before he played for Team USA in the 1984 Olympic Games, photographed by Jacobus Rentmeester. Īir Jordan has also become an iconic symbol throughout history. The company generated over $5.1 billion in sales, earning Michael Jordan 5% of the revenue, totaling $256 million for that year because of his brand contract. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985.
Air Jordan is a line of basketball shoes and athletic apparel produced by Nike, Inc.
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